The founder of Buoyant, Zeynep Gümrükcü, comes from a distinguished Ottoman family. Her maternal lineage traces back to a Janissary Agha in the Ottoman Empire, while her paternal side hails from the Hamzazade family, who served as high-ranking commanders during the conquest of Trabzon under Sultan Mehmed the Conqueror. The family is known not only for their military achievements but also for their agricultural activities in the fertile lands of the Black Sea, particularly in the production and export of hazelnuts. This rich historical heritage has shaped Zeynep Gümrükcü’s dedication to both production and quality.

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As an entrepreneur, Zeynep Gümrükcü had previously built a successful career with her personal toy brand. During her search for new inspiration in Dubai, she shared Turkish Delight with her friends, and the immense positive feedback inspired her to bring this traditional delicacy to the world under a modern and luxurious brand. Upon returning to Turkey, she established Buoyant, aiming to introduce traditional Turkish Delight with a modern, innovative approach to the global market.

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Buoyant is dedicated to the highest quality standards, using carefully selected ingredients and elegant designs to reimagine Turkish Delight. The luxury boxes, meticulously designed by Zeynep Gümrükcü, reflect both Turkish tradition and the expectations of modern life. Buoyant has now become an iconic brand, honoring Turkish culture while appealing to a new generation of consumers worldwide.

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Our mission is to present Turkish Delight as an innovative and iconic brand, offering the highest quality to the global market and bridging cultures by sharing this unique delicacy with the world’s tables.